Feasibility study for adidas clothing stores

Feasibility study for adidas clothing stores This feasibility study for the clothing shop, that is Adidas stores, was conducted over a period of 3 months, from June to September, 2010. The business would operate as a sport brand and located in the most famous business circle, Victoria square, as research and surveys conducted during the feasibility research period indicate that the sport brand and the site would be the most profitable way. The goals of the clothing shop are varied, including satisfying the consumers need, making a profit and consolidate the status of Adidas. And the main mission of the clothing shop is to provide a place and service for local consumers to get high quality sport clothing and make their life more convenient. The feasibility research report contains the 4P analysis, that is, the product, price, promotion, place are analyzed. The strength and competition of the clothing shop are also researched. 2.0 Products and Services 2.1 Products and services description This clothing shop sells Adidas brand sports clothing, offers an excellent environment and service for consumers, and shows a kind of taste and experience an emotion. The aim of the clothing shop is to make it become a good place for leisure shopping. 2.2 Resources and technology Clothing store is a demanding profession requires the size and grade of the industry, products and services, after all, it is a high consumption, the consumer must care the fully reflection of their consumption value. To achieve this, there is a very high demand on the resources of investors, and technology. Joining the brand make it access to sufficient resources, advanced equipment and technology, and importantly, on the other hand, it can avoid a lot of risks. 2.3 Future products and services plans With the shops development and changes in the surrounding environment, the products and services will continue to improve, including more comprehensive new products, better quality and personalized service. The shop will continuously improve under the support of Adidas brand and its own efforts. 3.0 Project Site and Construction Conditions 3.1 Project site The city is a popular one which hosts international and domestic sporting events, such as cricket, South Australia Golf championship, classic car race, bike race. The site is determined at Victoria Square, a famous commercial circle. A survey  [1]  conducted there indicates that people here are willing to buy the product of Adidas, and the percentage of items are shown in figure 1. Figure 1 Market survey 3.2 Construction conditions Economic conditions Adelaides economy is mainly manufacturing, military and research. The city has large manufacturing, military and research area. Holden car, Mitsubishi Group has manufacturing plants in Adelaide, the city also has health equipment and electronic components plant. About half of the cars produced in Australia come from Adelaide  [2]  . Australias largest oil company and the famous brewery is located in Adelaide, its per capita economic growth is higher than the Australian average  [3]  . Adelaide is Australias major arsenal, 70% military industrial company in Australia is located in Adelaide, and its gross domestic product reaches 10 billion Australian dollars. Natural conditions Adelaide is a Mediterranean climate, warm and rainy in winter and drying in summer  [4]  . Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average high temperature °C ( °F) 27.8 (82) 28.4 (83.1) 25.4 (77.7) 22.0 (71.6) 18.7 (65.7) 15.8 (60.4) 15.0 (59) 16.0 (60.8) 18.1 (64.6) 20.9 (69.6) 23.7 (74.7) 26.0 (78.8) Average low temperature  °C ( °F) 15.9 (60.6) 16.2 (61.2) 14.5 (58.1) 11.7 (53.1) 9.7 (49.5) 7.6 (45.7) 7.1 (44.8) 7.7 (45.9) 9.0 (48.2) 10.7 (51.3) 12.8 (55) 14.7 (58.5) Precipitation mm (inch) 20.0 (0.787) 18.3 (0.72) 24.3 (0.957) 36.8 (1.449) 48.9 (1.925) 56.9 (2.24) 64.2 (2.528) 52.5 (2.067) 49.9 (1.965) 43.5 (1.713) 22.7 (0.894) 24.6 (0.969) Figure 2 Average data of Adelaide airport Traffic conditions Adelaide is the important traffic intersection of Australias east-west and north-south direction. The road is always better than many other Australian cities. Adelaides with a name of 20-minute city because the car can reach from the suburbs to the city center within 20 minutes  [5]  . Adelaide International Airport is Australias newest and most advanced airport. 3.3 Supplies Consumption of major materials According to the project scale, this project needs all kinds of garments, including T-shirts, jackets, shorts, pants, shoes, etc., and the annual consumption is shown in the following table. No. Material Unit Annual consumption 1 T-shirts piece 30910 2 Jackets piece 79080 3 Shorts pair 20450 4 Pants pair 54770 5 Shoes pair 76920 Figure 3 Annual consumption of materials (2) Sources of major materials All kinds of raw and auxiliary materials required for the project are internal stock, and hence the supply is adequate. (3) Quality requirment of major materials All the materials needed in the shop is checked according the corresponding standard, and satisfies the need of consumers to assure the product quality. 3.4 Logistics The company is equipped with sufficient storage space, which can be used to solve the storage needs of finished and packing materials  [6]  . Raw materials in warehouse are divided by batch, and establish a strict regime of materials distribution to prevent mixing batches. Transport system adopts advanced third party logistics, which is quick, convenient and cost-saving. 4.0 Investment Objectives and Tasks 4.1 Investment objective Become a leading sports clothing brand in the region, and make it a fashion consumer sites. 3 years to recover the total investment cost, and gradually start making profits. 4.2 Investment tasks (1) Stabilize capital, implement an ideal investment channels for investors and provide them with a stable and reasonable income. (2) Successfully complete the construction and development of brand stores, and gradually make the capital investment to generate income. (3) Use the existing sites to upgrade Adidas brand, increase brand awareness and customer amount to achieve mutually profit. 4.3 The key to success (1) The good cooperation of investors and owners, and the best combination advantages of both resources. (2) Sufficient market demand, active and effective campaign. (3) The location of the grasp. Clothing store is in the address of beauty and in a business circle. 5.0 The Market Analysis 5.1 The market demand Our consumer demand is still relatively ample. On the one hand, there are stable and old customers, on the other hand, there are beautiful natural and relatively stable business district. (1) Stability of the old client resources. This part of the consumer is the natural client resources after the completion of the new brand stores. When they face more appeal, better products and services of the brand stores, they will continually become the loyal customers of the brand. The residential area Enterprises in the region Schools in the region In general, the target consumers are sufficient, but here there is a lack of brand appeal on the scale of the clothing store, we shop here just to fill this market gap. 5.2 Industry development trends (1) The clothing market is growing rapidly  [7]  , and it has become a major trend of consumption, the market early training has ended. (2) The taste of the consumer is becoming increasingly high. The culture charm is the charm of the market. Consumers are starting to cognitive clothing brand, clothing style and know how to enjoy the fun. The rapid development of sports clothing market is closely related to the natural sport interest of the consumer. (3) Education level, family income and frequency of exercise show a significant positive correlation  [8]  . (4) The competition within the industry and associated industries is increasingly intense. There are more and more clothing stores in the city. Meanwhile, other brands of sports clothing are all relevant alternatives. 5.3 Competition comparisons (1) Indirect competition with the strong brand stores. Currently the city has more than 10 sports clothing stores, of which the largest competitor of Adidas, Nike, 4. Peripheral consumer source will be diverted by these indirect competitors. (2) Direct competitors. Some of the other sports clothing in the region is the direct competitors. Their size is not too large, but they have some characteristics, price and quality are good. These stores still have a certain competition. However, peer competition situation, mainly small-scale, has a certain personality clothing store in the region, is good for us. In contrast, our shop has a considerable advantage on brand appeal, management level, product and service quality, scale and finance. The fashion and taste of the clothing shop determine its share of emotional consumption, and consumers are very concerned about the brand and grade factors. This can also explain the large number of consumers prefer to find clothing store downtown. 6.0 Promotion Strategy 6.1 Market strategy Target market The target market contains the regions consumers in the business district, with monthly income of 1,000 $A. The majority are well-educated, and they pursuit fashion and taste, mainly youngster and the middle-aged. Marketing planning Utilize the brand and resources advantages, and establish rapidly the popularity and reputation of Adidas to solid the old consumer source, getting back the consumers attracted by strong brand stores and local specialty shops. Although the Adidas brand is strong, this region is likely to have other strong brand clothing store in the future. Therefore, we must use all the opportunities and resources now, making a good service marketing and more personalized service, build our own brand to consolidate the customer loyalty. 6.2 Promotion The most important thing is to make the shop known by the consumers nearby as quickly as possible. (1) Advertising For district residents, deliver fine single-page advertisement and small gifts, one-page form can also be made the form of discount vouchers. (2) Event marketing Hold student party and reading activities. Contact the Universitys student union and several important regional organizations; hold a number of salon parties and school activities and this is helpful in raising quality to attract students and young consumers. When the time is ripe, we can also organize an activity with movement and life as the theme of the essay writing. (3) Service marketing Besides brand identity, service for clothing is also important to consumers. To do this, more personalized service is needed. Establish membership card. Members name is printed on the card, such as bank card. Membership card discount rate was not high, such as 9.8 fold. However, on the one hand, it can give consumers a sense of respectability, and on the other hand, it is easy for attendant to call the consumers. Especially if consumers and other people are together, and the attendants can publicly call him (her) Mr. (Miss), they will feel they are respected and welcomed. (4) Personalized service Put some promotional materials in the table, and the content of which is about the knowledge and stories of the Adidas. On the one hand, it can enhance the taste and the atmosphere, and on the other hand, it can increase the favorable impression of consumers. For many consumers who come together, we can explain the brand with specialized person. If they are interested, you can introduce the brand name, the origin and other relevant knowledge to them. 7.0 Financial Plan 7.1 Financial overview No. Name Amount ($A) 1 Rent 650,000 / year 2 Joining fees 200 00/ year 3 Decoration and reconstruction 60 000 4 Salaries 40,000 / month 5 Water and electricity 10,000 / month 6 Other costs 10,000 / month 7 Other charges 50 000 Figure 4 Financial overview 7.2 Device configuration No. Device type Name Quantity Unit price ($A) Total price ($A) 1 Business equipment Container 2 1200 2400 2 TV 2 6000 12000 3 Computer 2 4000 8000 4 Sofa 3 5000 15000 5 Cash register 2 3000 6000 6 Office Equipment Air conditioner 3 3000 9000 7 telephone 2 200 400 8 Fax machine 1 1500 1500 9 Printer 1 1500 1500 Total 18 55880 Figure 5 Device configuration expenditure

Wildlife-Conservation and Importance (India)

Conservation is the act of using and protecting resources properly. Catching animals, throwing garbage, and using and harnessing the different resources should all adhere to the proper way of conservation. Wildlife includes all non-domesticated plants, animals and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas including the most developed urban sites Importance for Wildlife Conservation * Maintains ecological balance & the organisms have their unique positions in food chains, food webs which keep ecological balance. * Wild life contributes to the maintenance of material cycles such as carbon and nitrogen cycles. * For improvement and progress in agriculture, animal husbandry and fisheries the genes from wild life preserved as gene bank are utilised in breeding programmes. * Wild life provides a number of useful products like food, medicine, honey, lac, wax, resin, etc. * Colourful birds, insects, beautiful flowers, trees make environment beautiful. Nature†¦ (Indescribable) Food, pets, traditional medicines Anthropologists believe that the Stone Age peoples and hunter-gatherers relied on wildlife, both plant and animal, for their food. In fact, some species may have been hunted to extinction by early human hunters. Today, hunting, fishing, or gathering wildlife is still a significant food source in some parts of the world. In other areas, hunting and non-commercial fishing are mainly seen as a sport or recreation, Many Amazon species, including peccaries, agoutis, turtles, turtle eggs, anacondas, armadillos, etc. are sold primarily as food. Others in these informal markets, such as monkeys and parrots, are destined for the pet trade, often smuggled into the United States. Still other Amazon species are popular ingredients in traditional medicines sold in local markets. The medicinal value of animal parts is based largely on superstition. Religion Many wildlife species have spiritual significance In different cultures around the world, and they and their products may be used as sacred objects in religious rituals. For example, eagles, hawks and their feathers have great cultural and spiritual value to Habitat destruction and fragmentation Farms sprawl across the landscape with paddocks. Media Wildlife has long been a common subject for educational television shows. National Geographic specials appeared on CBS beginning in 1965, The BBC natural history unit in the UK was a similar pioneer, the first wildlife series LOOK presented by Sir Peter Scott, was a studio-based show, with filmed inserts There are many magazines which cover wildlife including National Wildlife Magazine, Birds & Blooms, Birding (magazine), and Ranger Rick (for children). Tourism Fuelled by media coverage and inclusion of conservation education in early school curriculum, Wildlife tourism & Ecotourism has fast become a popular industry generating substantial income for developing nations with rich wildlife specially, Africa and India. Destruction The rate of extinctions of entire species of plants and animals across the planet has been so high in the last few hundred years it is widely considered that we are in the sixth great extinction event on this planet; the Holocene Mass Extinction. The four most general reasons that lead to destruction of wildlife include Overkill. Overkill occurs whenever hunting occurs at rates greater than the reproductive capacity of the population is being exploited. Hunting, fishing and so on, has lowered the competition between members of a population. However, if this hunting continues at rate greater than the rate at which new members of the population can reach breeding age and produce more young, the population will begin to decrease in numbers. Habitat destruction and fragmentation The habitat of any given species is considered its preferred area or territory. Many processes associated human habitation of an area cause loss of this area and decrease the carrying capacity of the land for that species. Examples of habitat destruction include grazing of bush land by farmed animals, changes to natural fire regimes, forest clearing for timber production and wetland draining for city expansion. Impact of introduced species The vast majority of species exposed to a new habitat do not reproduce successfully. Occasionally, however, some populations do take hold and after a period of acclimation can increase in numbers significantly, having destructive effects on many elements of the native environment. The Rattus Rattus is native to India, but it has spread to almost everywhere in the world. This rat has directly caused, or contributed to, the extinction of multiple wildlife species including a variety of birds, plants and other small mammals. They’re blamed for the incredible decline in seabirds on several islands, including many Hawaiian species Some introduced species (such as most of our food crops and pets) are beneficial. However, others are very damaging. People have moved species around the world for millenia, sometimes by accident, but often with considerable enthusiasm. English garden birds in New Zealand are merely quaint curiosities introduced by settlers wanting the familiar species of their former homes. Some introductions have been devastating — goats or rabbits on various islands, for example. Other introductions, such as those of genetically engineered organisms, present potential problems yet to be considered in any detail. Chains of extinction This final group is one of secondary effects. Large herbivorous animals such as the hippopotamus have populations of insectivorous birds that feed off the many parasitic insects that grow on the hippo. Should the hippo die out, so too will these groups of birds, leading to further destruction as other species dependent on the birds are affected. Also referred to as a Domino effect Wildlife of India The wildlife of India is a mix of species of diverse origins. According to one study, India along with 17 mega diverse countries is home to about 60-70% of the world's biodiversity. India's wildlife is both rich and varied. More than 4% of India's land is under forest cover- there are at least 90 national parks and 482 wildlife sanctuaries. The country is one of the 12 mega diversity areas in the world, in terms of animal. Many Indian species are descendants of taxa originating in Gondwana, to which India originally belonged. Peninsular India's subsequent movement towards, and collision with, the Laurasian landmass set off a mass exchange of species. Fauna the political boundaries of India encompass a wide range of ecozones—desert, high mountains, highlands, tropical and temperate forests, swamplands, plains, grasslands, areas surrounding rivers, as well as island archipelago. It hosts three biodiversity hotspots: the Western Ghats, the Eastern Himalayas, and the hilly ranges that straddle the India-Myanmar border. The region is also heavily influenced by summer monsoons that cause major seasonal changes in vegetation and habitat. India is home to several well known large mammals including the Asian Elephant, Bengal Tiger, Asiatic Lion, Leopard and Indian Rhinoceros. Some of these animals are engrained in culture, often being associated with deities. These large mammals are important for wildlife tourism in India and several national parks and wildlife sanctuaries cater to these needs. The need for conservation of wildlife in India is often questioned because of the apparently incorrect priority in the face of direct poverty of the people. Skins of various animals including the tiger in Kashmir However Article 48 of the Constitution of India specifies that, â€Å"The state shall endeavor to protect and improve the environment and to safeguard the forests and wildlife of the country† and Article 51-A states that â€Å"it shall be the duty of every citizen of India to protect and improve the natural environment including forests, lakes, rivers, and wildlife and to have compassion for living creatures. Recent extinctions Exploitation of land and forest resources by humans along with hunting and trapping for food and sport has led to the extinction of many species in India in recent times. These species include mammals such as the Indian /Asiatic Cheetah, Javan Rhinoceros and Sumatran Rhinoceros Many species have not been seen since their description. The Bengal Tigers in India, although they are threatened to extinction. Some species of birds have gone extinct in recent times, including the Duck and the Himalayan Quail Flora The Flora of India is one of the richest of the world due to a wide range of climate, topology and environments in the country. With about 47000 species of plant species, it occupies tenth place in the world. It is thought there are over 15000 species of flowers in India, which account for 6 percent of the total plant species in the world. [1] and probably many more species. Since ancient times, use of plants as a source of medicines has been the inherent part of life in India. There are more than 3000 officially documented plants in India that holds great medicinal potential. India comprises of seven percent of world's flora. India is divided into main eight floristic regions namely – Western Himalayas, Eastern Himalayas, Assam, Indus plain, Ganga plain, the Deccan, the Malabar and the Andamans. The classification and ranking of plants varies. Recent extinctions Kerala Legume Tree(1870, India) Arunchal Hopea Tree(1996, India)Nilgiri Holly –(1859, India)Karnataka Sapota(1900, India)Meghalaya Sterculia (1877, India)Courtallum Wendlandia(1997, India) Avi-faunas In India India is blessed with over 2000 species and sub-species of birds. The diverse birdlife of the forests includes large hornbills, serpent eagles and fishing owls, as well as the elegant national bird, the peacock. Waterbirds, such as herons, ibises, storks, cranes, pelicans and others, are seen not only in parks but at numerous special waterbird sanctuaries. These sanctuaries contain large breeding colonies, and are of great importance for the countless numbers of migrating birds which visit India annually. Reptiles In India Among the other wildlife are over 500 species of reptiles and amphibians, including magnificent king cobras, pythons, crocodiles, large freshwater tortoises and monitor lizards. A huge number of snake varieties, lizards and crocodiles account for the reptile count. Snakes include the deadly King cobras to the equally poisonous Kraits. Scorpions and insects are a plenty in this country. Major threats to wildlife Major threats to wildlife can be categorized as below: Habitat Loss: Fewer natural wildlife habitat areas remain each year. Moreover, the habitat that remains has often been degraded to bear little resemblance to the natural wild areas which existed in the past. †¢ Climate Change: Because many types of plants and animals have specific habitat requirements, climate change could cause disastrous loss of wil dlife species. A slight drop or rise in average rainfall will translate into large seasonal changes. Hibernating mammals, reptiles, amphibians and insects are harmed and disturbed. Plants and wildlife are sensitive to moisture change so, they will be harmed by any change in the moisture level. Pesticides & Toxic Chemicals: Pesticides are deliberately spread to make the environment toxic to certain plants, insects, and rodents, so it should not be surprising that other plants and wildlife are deliberately harmed at the same time. In addition many chemical pollutants are toxic to wildlife, such as PCBs, mercury, petroleum by-products, solvents, antifreeze, etc. †¢ Hunting and Poaching: Unregulated hunting and poaching causes a major threat to wildlife. Along with this, mismanagement of forest department and forest guards triggers this problem. †¢ Natural Phenomenon: Floods, earthquakes, volcanoes, lightning, forest fires

Surprises and difficulties

Life has always been filled with surprises and difficulties. Oftentimes, we are left to face these challenges alone. We then begin to think how much education has contributed much to the success of others. For this, I believe that my education as a young child has contributed much to who I am today. I believe that English was one of the many subjects that have helped shaped my future. At first, taking English classes served as a barrier at first, but then I have realized that the little things thought in English courses were important to one’s success.The course focused on topics, such as descriptive and narrative essays, comparing and contrasting, argumentations, and summarizations. I found the class to be well organized, with each subject planned carefully by the professors. I must admit that I was hesitant at first, for I thought that I would have a hard time learning the topics. I was wrong. It turned out to be relatively easy, although some topics were confusing. The prog ress I had with regards to learning the topics was surprising.I was able to learn how to express my feelings, emotions, and my opinions about things around me through writing. The use of different words was taught to us, which were clear descriptions of how we felt at a particular time. In addition to this, I have also learned how to be more confident about myself. I know at first, I found it difficult to neither stand in front of a big crowd, nor talk to people I was unfamiliar with.

Women Injecting Drug Users ( Widus ) - 1977 Words

Women injecting drug users (WIDUs) in Tanzania face significant risks to drug related harms that require specific gender appropriate responses. The human immunodeficiency virus (HIV) disproportionately infects WIDUs at a rate 55-68% higher compared to their male counterparts (Ratliff et al., 2013). In Tanzania, drug related harm reduction currently exists by means of needle and syringe programs (NSPs) and opioid substitution therapy (OST) (UNAIDS, 2016). Despite the presence of these harm reduction approaches; research indicates that only 8-10% of the people who utilize the services are women (Lambdin et al., 2013; Zamudio-Haas, Mahenge, Saleem, Mbwambo, Lambdin, 2016). Reluctances of utilizing harm reduction services are largely tied to several specific factors concerning the unaddressed needs of women. In a number of studies, intense stigma and discrimination were noted as strong deterrents for WIDUs seeking any kind of harm reduction or addiction treatment (Alam-mehrjerdi et al., 2016, Lambdin, et al., 2013; Torchalla, Linden, Strehlau, Neilson, Krausz, 2014, Zamudio-Haas et al., 2016). In Tanzania, WIDUs reported intense stigma especially in medical settings when seeking reproductive treatment (Zamudio-Haas et al., 2016). Gender-inequalities and the exposure to violence and abuse in WIDUs have further impeded access to harm reduction services (Alam-mehrjerdi et al., 2016, Torchalla et al., 2014, Zamudio-Haas et al., 2016). In the region of sub-Sahara Africa,