(What is happening with tobacco companies, that electronic cigarettes Research Paper

(What is happening with tobacco companies, that electronic cigarettes are becoming popular, Why is it rising)(Tobacco developing countries)(Electronic Cigarettes phenomenon - servicing a need) - Research Paper Example who have developed new varieties of cigarettes and have captured a huge market share across the globe. But over the last few years the increasing awareness of health care among people and also the governmental policies that are against smoking conventional cigarettes has grown up at a huge rate. This has affected the tobacco companies in a huge way in their sales and also in their financials. Because of this there is a continuous decline in their sales. The companies thus are looking for other options to start for not allowing their business from declining and also for the revamp. Companies like Lorillard and Philip Morris International are; looking to launch the new concept of electronic cigarettes in the market to capture the market share again and to attract more customers. Electronic cigarette is the new product that is been launched in the market for people who are looking to quit smoking but are not able to quit and also taking the health factor of the people in mind. The electronic cigarettes are not filled with tobacco instead they have a liquid containing nicotine which is b een diluted in glycerin or propylene glycol and water. The level of nicotine does vary based on the cartridges and they also have certain flavors added to them. In this research it can be seen how the market for the tobacco companies is going down with the increasing demand of electronic cigarette in the market using secondary research and understanding the impact of electronic cigarette over the tobacco industry in the global market. What is happening with tobacco companies, that electronic cigarettes are becoming popular, why is it rising and affecting in the Tobacco developing countries? What is the phenomenon behind the electronic cigarette and the need for service in this category? This research over the reasons for the decline in the demand for tobacco and also with the