Generic Strategies free essay sample

?Analysis Of Sector Matrix For Ford Motor Company Marketing Essay Three tools are largely popular and relevant for analysing as well as prescribing remedies pertaining to the improvement of organisational performance. These are the Value Chain – propounded by Michael Porter, the Global Commodities Chain (GCC) Framework – put forward by Gary Gereffi and Miguel Korzeniewicz, and the Sector Matrix Theory – conceptualised by Julie Froud. This essay will aim at critically examining whether the sector matrix framework, gives a better strategic understanding of product markets than the concepts of product or commodity chains. Literature review and discussions will be centred on the Ford Motor Company which is, apart from being one of the Detroit Three (Sperling Gordon, 2009, P. 55), also a significant player in the global automotive industry. The essay will also try to discuss the significance of the said tools at firm level as well as sectoral level by taking into consideration the changes in organisational activities at the firm level and their impacts on the intermediate as well as the macro levels. We will write a custom essay sample on Generic Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Propounded by Michael E. Porter (1985), the Value Chain model is centred on organisational processes. Generally the manufacturing facility is categorised into subsystems – each having its own inputs, throughputs and outputs. The efficiency of activities aligned through value chain determines the cost of production and hence influences the profitability of the organisation. The activities are grouped into primary activities and secondary/support activities (Needle, 2010, P. 275). Figure 1: Porters Value Chain The five main primary activities are inbound logistics, operations, outbound logistics, marketing and sales, and after-sales service, while the secondary activities comprise procurement, human resource management, technological development and infrastructure. It has been observed that Ford Motor Company (Ford) being a foremost player in the global automobile industry, its business activities have extensive influence on almost all aspects of its environment. Figure 2: Value Chain of Ford (Source: Ford-website-a, n. d. ) The figure appended above represents the interconnectivity of the main phases of Ford’s value chain. The management of Ford has recognised the fact that â€Å"these issues are interconnected at each stage and that positive and negative effects in one part of the chain can reverberate in the other parts† (Ford-website-a, n. d. ), and hence, is trying to infuse the different phases with sustainability issues. Ford is aiming at improving its manufacturing efficiency and simultaneously reducing emissions. Moreover the company is also using recycled materials and is trying to enhance the reusability of its vehicles as part of its environment-friendly operations. The automobile behemoth is augmenting its activities related to corporate social responsibilities (CSR) in order to improve its relationships all through its value chain. Keeping in mind the fact that all business operations boil down to profitability, the company is trying to enhance its capacity so that it may respond spontaneously to the challenges as well as opportunities meet the changing trends of customers’ requirements and fulfil the expectations of its stakeholders. According to Gary Gereffi (1999) â€Å"a commodity chain refers to the whole range of activities involved in the design, production, and marketing of a product† (Gereffi, 1999, P. 1). Commodity chains can generally be classified into two groups, viz. producer-driven and buyer-driven. In producer-driven chains large, multinational manufacturers play pivotal roles in the coordination of complex production networks. Such commodity chains can be observed in capital as well as technology intensive industries. The automobile industry, on account of compliance with both these parameters, serves as a typical example of producer-driven chain that is characterised by multifaceted production systems and the involvement of numerous firms. As Gereffi (1994) had previously opined, the three major dimensions of Global Commodity Chains are a well defined input-output structure, territoriality and corporate governance (Pietrobelli Sverrisson, 2004, P. 18). The input-output structure comprises a group of products as well as services that are interlinked through a sequence of activities and add to the value of the organisation. The organisations need well defined spatial dispersion networks pertaining to production as well as marketing and should employ various enterprises for this purpose. Territoriality plays an important role in determining the volumes of sales that an organisation may achieve through its marketing and sales activities. Finally, the corporate governance activities that are adopted by the company shape the authority as well as distribution of power within the organisational hierarchy and in turn â€Å"determine how financial, material, and human resources are allocated and flow within a chain† (Pietrobelli Sverrisson, 2004, P. 18). The automobile industry is highly fragmented and consists of numerous suppliers. The segment pertaining to auto parts is divided between OEMs (original equipment manufacturers) and replacement market. OEMs are firms that manufacture components that are used by automakers in order to assemble new vehicles. Players in replacement markets manufacture components in order to substitute items incorporated in original assemblies. Distributors and suppliers of both OEMs as well as replacement components may be autonomous organisations or auxiliary business units of larger organisations. Producer-driven chains are directed largely by brand owners, and the same phenomenon is exhibited by Ford as well, as it owns Volvo (Pietrobelli Sverrisson, 2004, P. 19). Firms are generally seen as linear supply chains, whereas industries are conceptualised as groups of firms that often share common technological platforms in order to produce similar outputs. This basic premise forms the foundation of Porter’s Value Chain. It has been observed that â€Å"within the value chain firms are constantly struggling to enhance cost recovery and reduce costs of manufacture† (Haslam, Neale Johal, 2000, P. 87). In order to achieve these objectives companies often try to expand their markets and search for cheaper sources of labour. In the course of such activities it has been experienced that â€Å"analysis is constrained within a linear supply chain and industry-centred view of the world of business and so strategic choices are also limited by the value chain model constructed by Porter† (Haslam, Neale Johal, 2000, P. 87). Figure 3: Sector Matrix for Motor Industry (Source: Haslam, Neale Johal, 2000, P. 102) As can be understood from the figure above, the primary objective of such a matrix form is to comprehend the interactions between demand and supply and their role in shaping business policies. This type of analysis gives rise to â€Å"a matrix of horizontal and vertical relations† (Haslam, Neale Johal, 2000, P. 103). Ford being an automobile behemoth, exhibits the Chandlerian model of industrial administration dominates the entire value chain (Bromberg, 2004, P. 5). Like its peers, Ford is highly diversified as well as vertically integrated, and hence it consumes a significant portion of overall value chain. Owing to this fact the internal dynamics of the company play a major role in shaping the value chain as well as commodity chain and sector matrix. For companies of Ford’s stature that manufacture standardised products aimed at mass markets, production is obviously considered to be the core competency and manifestation of economies of scale serves as a basic competitive factor. As can be observed from the figure, the sets of activities, viz. durable as well as services are necessary to strike a balance between the demand and supply that are existent in the market. While the Value Chain model emphasises on the excellence of production and the Global Commodity Chain stresses mainly upon creating an effective marketing network, the Sector Matrix incorporates the fundamental tenets of both these frameworks and conceptualises an integrative model that is centred on demand substitution and a complementary supply interaction that is strategised through organisational activities that are analogous to the primary activities of Porter’s Value Chain. It is a more focussed as well as balanced framework that helps in efficiently scanning the business environment and align primary organisational activities with the aim to achieve growth as well profitability. As has been observed through the course of this essay, the primary aim of this research was to critically examine whether the Sector Matrix framework, gives a better strategic understanding of product markets than the concepts of product or commodity chains. Substantial efforts were put in to discuss the relative significance of this tool in analysing the strategic understanding of product markets at the firm level as well as the sectoral level. It has been seen that the basic objective of the Sector Matrix framework is to analyse the complex interactions between demand and supply prevalent in the market and the roles that they play in shaping business policies. It was found that this type of analysis gives rise to a template of horizontal as well as vertical relations between demand substitution and subsequent supply interaction. From the literature review undertaken to analyse Sector Matrix with respect to the automobile industry in general and the Ford Motor Company as the type organisation, it was found that for a capital as well as technology intensive industry like automobiles the concept of linear supply chain is highly prominent and hence the companies in this industry require continual alignment of organisational processes to meet the customers’ requirements through high volumes of production and simultaneously achieve profitability through economies of scale. Unlike Porter’s Value Chain and Global Commodity Chain, Sector Matrix has been found to be a more efficient tool for evaluating the business environment and aligning the overall business operations in order to reduce the costs of production and meet demands optimally. Generic Strategies free essay sample Strategies Tony Bennett Ashford University BUS620 Managerial Marketing July 9, 2012 Abstract This paper will summarize the generic marketing activities of a retail establishment with the purposes of assessing their market and segmentation strategies. After the assessment a strategy will be developed to improve the marketing of the product. The example used for the analysis will be a company located in the Philippines called CDR King. CDR King provides the latest technologies in computer related products and accessories at affordable prices by bypassing middlemen, bringing the product direct to the customer which greatly reduces cost. Generic Strategies CDR King is a retail chain located exclusively in the Philippines who initially sold media products but has now increased their product line becoming a full blown technology provider. CDR King is now selling the latest computer related products and accessories with over 100 branches across the Philippines. According to (cdrking. com) the company’s vision â€Å"is to provide every Filipino with the latest technology at an affordable price† and the mission is â€Å"to be the No. We will write a custom essay sample on Generic Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 top media technology provider in the Philippines that could provide the latest technology at an affordable price without extra cost and also to be able to deliver up-to-date technologies to the Philippine market with the latest computer related products as well as computer accessories. CDR King Marketing Strategy CDR King’s generic marketing strategy places an emphasis on low cost and affordable products. The cost leadership strategy involves a company winning market share by focusing on cost-conscious or price-sensitive customers. This is accomplished by having the lowest prices in the target market, or the lowest price to value ratio (Muller and Walker 2010). For this approach to be successful the company must have lower operating cost than its competitors. CDR King accomplishes this by: †¢ Not selling ther branded products †¢ They do not participate in heavy advertising †¢ Warranties are kept short so they are not factored into the price CDR King operates very similar to a franchise model. All of its products are sold with a CDR King logo, all employees wear uniforms and every CDR King store has the same color scheme. The model of the company is molded after McDonalds except they sell cd’s and technology gadgets and not hamburgers. CDR King collects all payment s manually and manage inventory in the same manner. The strategy is to penetrate the technology market through customers they consider the regular Joe. The current target market of CDR king is the C and D market across the Philippines, this market would be the equivalent to the middle to lower class in the United States. After much success in the technology gadget market the company has decided to expand on its business model by venturing into the vending machine market, selling items like blank disks, optical mouse, Bluetooth dongles, card readers, memory cards and usb drives. The company currently has one located in Quezon City at its Technohub and plans to roll out more in the next several weeks (gmanetwork. com). CDR King Weaknesses No matter how successful a company is they’re prone to make mistakes and have weakness; CDR King is no exception. The retail stores are big, stocked full with inexpensive products which can make navigating through inventory a challenge sometimes. When you combine that with the manual processing of purchases, it creates long lines at the checkout counter. Upon entering the CDR king store you are given a number and sometimes the wait to see a salesperson can be extremely long. I have no idea of what the hiring requirements are for store employees but customers often complain about the interaction with the salespeople; they are perceived as rude and impersonal. The other big complaint about the company is the quality of the actual products. The products are manufactured in China and have a very short life span normally lasting just long enough to make the week long warranty expiration date. I would have to agree with this assessment of the product because of my own personal experience with the company. In the past I’ve purchased at least 5 notebook chargers each lasting about 1 month at a time. Each cord cost around 600 pesos which is equivalent to 12 U. S. dollars. The last time I needed a cord I did not purchase it from CDR King but from one of its competitors. The cord is clearly made with a much better quality and I have not had any problems with it at all. Improved Strategy As the saying goes â€Å"if it’s not broke then don’t fix it†. The CDR King cost approach has been a very effective strategy for the company and leads in the market place on low price; I would recommend keeping that strategy the same. I would suggest the company focus their efforts in a few different places. 1. Eliminate the manual ordering process – by converting the manual order taking process into a computerized system the company could greatly decrease the amount of time it spends with each customer, improve and speed up the inventory process, and generate reports on inventory gaining insight into which products sell the most or the least and which products have the most defects. This would allow them to make much needed adjustments to defective products costing the company the most money. The company could also use the system to obtain demographics, geographies, and psychographics to greatly improve the cost associated with marketing activities. 2. Improve customer service – re-train the employees with the overall goal of becoming more personal and sincere. The HR department should be the first step in the new superior quality service campaign, encouraging them to only hire individuals with a strong track record in customer service. . Discontinue the vending machine business – if the company already has problems with a combination of customer service, cheap products and warranties the vending machine business would only increase the dissatisfaction among customers. Attempting this line of business is going to make the existing problems with the company much worse. Conclusion In conclusion, the CDR King has started a great business but like all entities the need to evolve is always a part of the life process. The company now has the lead on a niche market, selling low priced computer related parts and accessories to a specific class of people located in the Philippines. However competition will eventually arise, a company can always figure out how to do something bigger and better. In order for the company to move into the right direction and to the next level, the changes I suggested should be implemented as soon as possible. The more the company delays, the more it increases its chances of losing the dominance they currently hold in the marketplace. References Mullins, J. W. , Walker, Jr. O. C. (2010). Marketing management: A strategic decision making approach (7th  Ed. ). Boston: McGraw-Hill Irwin http://www. cdrking. com/? mod=faqs http://www. gmanetwork. com/news/story/264015/scitech/technology/cdrking-vending-machines-anyone

Experiement to test for anions and cations Essay Example

Experiement to test for anions and cations Essay Example Experiement to test for anions and cations Paper Experiement to test for anions and cations Paper The aim of the experiment is to test an unknown substance with a variety of experimental methods, by doing this the identity of the substance will be known. The two types of different testing methods will be anions and cations. Cations are positively charged ions; this is because the atom looses an electron during a reaction, therefore having fewer electrons than protons. Anions are negatively charged ions, as the atom gains an electron during a reaction, therefore having more electrons than protons. An ion is an atom or molecule that either has gained or lost either one or more electrons, resulting in a positive or negative charge. The concept of atoms loosing or gaining electrons is known as ionic bonding. Meaning that when an atom of a single element offers electrons to atoms of another element a bond is formed. By observing any chemical changes in the experiment (for example, colour change, precipitate formation or expelling of gas), it should be easy to identify the unknown substance. A chemical change is when a new substance is produced for example the burning of magnesium metal in oxygen to produce magnesium oxide. It is an irreversible reaction, meaning that it is impossible to reverse the reaction back to how it originally was. Hypothesis It is to be expected that it will be possible to identify each unknown cation and anion by various testing methods. Safety assessment Goggles Should be worn to prevent any spillages coming into contact with the eyes Lab coat Should be worn to prevent any spillages on clothes. Glass ware Correct procedures to be followed for cleaning up, if any breakages occur. Liquids Acids being used in experiment, ALL are corrosive and SOME give off pungent fumes. Correct procedures must be followed if any spillages occur. All liquids, when finished should be diluted and disposed off down the sink, unless told otherwise. Gloves should be worn, with both gloves and hands being thoroughly washed when finished with the experiment. Fume cupboard Should be switched on to provide ventilation for any toxic/pungent fumes. Method Testing for cations (Substance I) A small spatula of substance I was added to a test tube, along with distilled water filling half of the test tube. 2. Using a Bunsen burner the test tube was placed into a blue flame to help it dissolve, and was then allowed to cool. 3. A clean test tube was taken and 1/3 of the solution was added to it, along with 5 drops of dilute sodium hydroxide. 4. No precipitate was formed, so the test tube was placed back into the Bunsen flame, with a piece of moist litmus paper placed over the top of the tube (ensuring that it didnt touch) 5. The paper turned from red to blue, indicating that substance I was ammonium. Testing for cations (Substance J) 1. A small spatula of substance I was added to a test tube, along with distilled water filling half of the test tube. 2. Using a Bunsen burner the test tube was placed into a blue flame to help it dissolve, and was then allowed to cool. 3. A clean test tube was taken and 1/3 of the solution was added to it, along with 5 drops of dilute sodium hydroxide. 4. No precipitate was formed, so the test tube was placed back into the Bunsen flame, with a piece of moist litmus paper placed over the top of the tube (ensuring that it didnt touch) 5. The paper had no change and remained red. 6. A flame test was then done using nichrome wire and a small sample of the solid. 7. The flame turned a yellow/orange colour and was identified as sodium. Testing for anions (Substance J) 1. A small spatula of substance J was added to a test tube, along with 2 dropfulls of dilute hydrochloric acid. 2. Using a Bunsen burner the test tube was placed into a blue flame and warmed gently. 3. No gas was given off, so three drops of barium chloride was added to the test tube. A white precipitate had formed, indicating that it was a sulphate. Testing for anions (Substance I) 1. A small spatula of substance I was added to a test tube, along with 2 dropfulls of dilute hydrochloric acid. 2. Using a Bunsen burner the test tube was placed into a blue flame and warmed gently. 3. No gas was given off, so three drops of barium chloride was added to the test tube. 4. No white precipitate had formed, and the solution was discarded with lots of water down the sink. 5. A fresh solution of substance I was made, with a small amount of water. An equal amount of dilute nitric acid was then added to the test tube, along with 3 drops of silver nitrate solution. 7. No precipitate was formed and the solution was again discarded with lots of water down the sink. 8. A fresh solution of substance I was made, with a small amount of water. 9. Using gloves, a few crystals of iron (II) sulphate were added to the test tube and concentrated sulphuric was added slowly and in drops down the side of the test tube, in a fume cupboard. 10. A brown ring had formed between the two liquids and the substance was identified as a nitrate.

(What is happening with tobacco companies, that electronic cigarettes Research Paper

(What is happening with tobacco companies, that electronic cigarettes are becoming popular, Why is it rising)(Tobacco developing countries)(Electronic Cigarettes phenomenon - servicing a need) - Research Paper Example who have developed new varieties of cigarettes and have captured a huge market share across the globe. But over the last few years the increasing awareness of health care among people and also the governmental policies that are against smoking conventional cigarettes has grown up at a huge rate. This has affected the tobacco companies in a huge way in their sales and also in their financials. Because of this there is a continuous decline in their sales. The companies thus are looking for other options to start for not allowing their business from declining and also for the revamp. Companies like Lorillard and Philip Morris International are; looking to launch the new concept of electronic cigarettes in the market to capture the market share again and to attract more customers. Electronic cigarette is the new product that is been launched in the market for people who are looking to quit smoking but are not able to quit and also taking the health factor of the people in mind. The electronic cigarettes are not filled with tobacco instead they have a liquid containing nicotine which is b een diluted in glycerin or propylene glycol and water. The level of nicotine does vary based on the cartridges and they also have certain flavors added to them. In this research it can be seen how the market for the tobacco companies is going down with the increasing demand of electronic cigarette in the market using secondary research and understanding the impact of electronic cigarette over the tobacco industry in the global market. What is happening with tobacco companies, that electronic cigarettes are becoming popular, why is it rising and affecting in the Tobacco developing countries? What is the phenomenon behind the electronic cigarette and the need for service in this category? This research over the reasons for the decline in the demand for tobacco and also with the

SD# 3 Essay Example | Topics and Well Written Essays - 500 words

SD# 3 - Essay Example Consequently, the monetary value of the firm, as expressed through the financial statement, incorporates these factors to ensure that the company is responsible and maintains a healthy relationship with the environment for a future success. When a firm fails to provide better services or pollutes the environment, the resulting outcome will affect its reputation and operations, thus threatening its existence. The purpose of the International Integrated Reporting Council (IIRC) is to provide a holistic model that gives a comprehensive view of the firm operations and business strategies. Specifically, the program uses both the financial and nonfinancial information to establish the effectiveness of the business in maintaining a viable and sustainable business environment (IIRC n.p.). As expressed in its vision, the IIRC intends to embed integrated thinking in the business practices to make it a corporate reporting norm that leads to efficient and productive capital allocation. Consequently, this will lead the company to financial stability and sustainability in its operations. Therefore, the purpose of the IIRC is to improve business reporting to restore public trust in businesses, enhance investor’s confidence, and ensure efficient capital allocation in the economy for a sustainable and stable business environment (IIRC n.p.). The stock exchange market is a dynamic industry that changes drastically due to various factors such as public perception of the company or a negative assessment of the firm by an external entity. Therefore, for the NASDAQ exchange market to value a business, it must have holistic and comprehensive information about the company. Specifically, that does not only mean its financial performance but also its nonfinancial activities that are crucial in determining its future performance in the stock exchange. The profitability of a business depends on strategic management and social

Feasibility study for adidas clothing stores

Feasibility study for adidas clothing stores This feasibility study for the clothing shop, that is Adidas stores, was conducted over a period of 3 months, from June to September, 2010. The business would operate as a sport brand and located in the most famous business circle, Victoria square, as research and surveys conducted during the feasibility research period indicate that the sport brand and the site would be the most profitable way. The goals of the clothing shop are varied, including satisfying the consumers need, making a profit and consolidate the status of Adidas. And the main mission of the clothing shop is to provide a place and service for local consumers to get high quality sport clothing and make their life more convenient. The feasibility research report contains the 4P analysis, that is, the product, price, promotion, place are analyzed. The strength and competition of the clothing shop are also researched. 2.0 Products and Services 2.1 Products and services description This clothing shop sells Adidas brand sports clothing, offers an excellent environment and service for consumers, and shows a kind of taste and experience an emotion. The aim of the clothing shop is to make it become a good place for leisure shopping. 2.2 Resources and technology Clothing store is a demanding profession requires the size and grade of the industry, products and services, after all, it is a high consumption, the consumer must care the fully reflection of their consumption value. To achieve this, there is a very high demand on the resources of investors, and technology. Joining the brand make it access to sufficient resources, advanced equipment and technology, and importantly, on the other hand, it can avoid a lot of risks. 2.3 Future products and services plans With the shops development and changes in the surrounding environment, the products and services will continue to improve, including more comprehensive new products, better quality and personalized service. The shop will continuously improve under the support of Adidas brand and its own efforts. 3.0 Project Site and Construction Conditions 3.1 Project site The city is a popular one which hosts international and domestic sporting events, such as cricket, South Australia Golf championship, classic car race, bike race. The site is determined at Victoria Square, a famous commercial circle. A survey  [1]  conducted there indicates that people here are willing to buy the product of Adidas, and the percentage of items are shown in figure 1. Figure 1 Market survey 3.2 Construction conditions Economic conditions Adelaides economy is mainly manufacturing, military and research. The city has large manufacturing, military and research area. Holden car, Mitsubishi Group has manufacturing plants in Adelaide, the city also has health equipment and electronic components plant. About half of the cars produced in Australia come from Adelaide  [2]  . Australias largest oil company and the famous brewery is located in Adelaide, its per capita economic growth is higher than the Australian average  [3]  . Adelaide is Australias major arsenal, 70% military industrial company in Australia is located in Adelaide, and its gross domestic product reaches 10 billion Australian dollars. Natural conditions Adelaide is a Mediterranean climate, warm and rainy in winter and drying in summer  [4]  . Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Average high temperature °C ( °F) 27.8 (82) 28.4 (83.1) 25.4 (77.7) 22.0 (71.6) 18.7 (65.7) 15.8 (60.4) 15.0 (59) 16.0 (60.8) 18.1 (64.6) 20.9 (69.6) 23.7 (74.7) 26.0 (78.8) Average low temperature  °C ( °F) 15.9 (60.6) 16.2 (61.2) 14.5 (58.1) 11.7 (53.1) 9.7 (49.5) 7.6 (45.7) 7.1 (44.8) 7.7 (45.9) 9.0 (48.2) 10.7 (51.3) 12.8 (55) 14.7 (58.5) Precipitation mm (inch) 20.0 (0.787) 18.3 (0.72) 24.3 (0.957) 36.8 (1.449) 48.9 (1.925) 56.9 (2.24) 64.2 (2.528) 52.5 (2.067) 49.9 (1.965) 43.5 (1.713) 22.7 (0.894) 24.6 (0.969) Figure 2 Average data of Adelaide airport Traffic conditions Adelaide is the important traffic intersection of Australias east-west and north-south direction. The road is always better than many other Australian cities. Adelaides with a name of 20-minute city because the car can reach from the suburbs to the city center within 20 minutes  [5]  . Adelaide International Airport is Australias newest and most advanced airport. 3.3 Supplies Consumption of major materials According to the project scale, this project needs all kinds of garments, including T-shirts, jackets, shorts, pants, shoes, etc., and the annual consumption is shown in the following table. No. Material Unit Annual consumption 1 T-shirts piece 30910 2 Jackets piece 79080 3 Shorts pair 20450 4 Pants pair 54770 5 Shoes pair 76920 Figure 3 Annual consumption of materials (2) Sources of major materials All kinds of raw and auxiliary materials required for the project are internal stock, and hence the supply is adequate. (3) Quality requirment of major materials All the materials needed in the shop is checked according the corresponding standard, and satisfies the need of consumers to assure the product quality. 3.4 Logistics The company is equipped with sufficient storage space, which can be used to solve the storage needs of finished and packing materials  [6]  . Raw materials in warehouse are divided by batch, and establish a strict regime of materials distribution to prevent mixing batches. Transport system adopts advanced third party logistics, which is quick, convenient and cost-saving. 4.0 Investment Objectives and Tasks 4.1 Investment objective Become a leading sports clothing brand in the region, and make it a fashion consumer sites. 3 years to recover the total investment cost, and gradually start making profits. 4.2 Investment tasks (1) Stabilize capital, implement an ideal investment channels for investors and provide them with a stable and reasonable income. (2) Successfully complete the construction and development of brand stores, and gradually make the capital investment to generate income. (3) Use the existing sites to upgrade Adidas brand, increase brand awareness and customer amount to achieve mutually profit. 4.3 The key to success (1) The good cooperation of investors and owners, and the best combination advantages of both resources. (2) Sufficient market demand, active and effective campaign. (3) The location of the grasp. Clothing store is in the address of beauty and in a business circle. 5.0 The Market Analysis 5.1 The market demand Our consumer demand is still relatively ample. On the one hand, there are stable and old customers, on the other hand, there are beautiful natural and relatively stable business district. (1) Stability of the old client resources. This part of the consumer is the natural client resources after the completion of the new brand stores. When they face more appeal, better products and services of the brand stores, they will continually become the loyal customers of the brand. The residential area Enterprises in the region Schools in the region In general, the target consumers are sufficient, but here there is a lack of brand appeal on the scale of the clothing store, we shop here just to fill this market gap. 5.2 Industry development trends (1) The clothing market is growing rapidly  [7]  , and it has become a major trend of consumption, the market early training has ended. (2) The taste of the consumer is becoming increasingly high. The culture charm is the charm of the market. Consumers are starting to cognitive clothing brand, clothing style and know how to enjoy the fun. The rapid development of sports clothing market is closely related to the natural sport interest of the consumer. (3) Education level, family income and frequency of exercise show a significant positive correlation  [8]  . (4) The competition within the industry and associated industries is increasingly intense. There are more and more clothing stores in the city. Meanwhile, other brands of sports clothing are all relevant alternatives. 5.3 Competition comparisons (1) Indirect competition with the strong brand stores. Currently the city has more than 10 sports clothing stores, of which the largest competitor of Adidas, Nike, 4. Peripheral consumer source will be diverted by these indirect competitors. (2) Direct competitors. Some of the other sports clothing in the region is the direct competitors. Their size is not too large, but they have some characteristics, price and quality are good. These stores still have a certain competition. However, peer competition situation, mainly small-scale, has a certain personality clothing store in the region, is good for us. In contrast, our shop has a considerable advantage on brand appeal, management level, product and service quality, scale and finance. The fashion and taste of the clothing shop determine its share of emotional consumption, and consumers are very concerned about the brand and grade factors. This can also explain the large number of consumers prefer to find clothing store downtown. 6.0 Promotion Strategy 6.1 Market strategy Target market The target market contains the regions consumers in the business district, with monthly income of 1,000 $A. The majority are well-educated, and they pursuit fashion and taste, mainly youngster and the middle-aged. Marketing planning Utilize the brand and resources advantages, and establish rapidly the popularity and reputation of Adidas to solid the old consumer source, getting back the consumers attracted by strong brand stores and local specialty shops. Although the Adidas brand is strong, this region is likely to have other strong brand clothing store in the future. Therefore, we must use all the opportunities and resources now, making a good service marketing and more personalized service, build our own brand to consolidate the customer loyalty. 6.2 Promotion The most important thing is to make the shop known by the consumers nearby as quickly as possible. (1) Advertising For district residents, deliver fine single-page advertisement and small gifts, one-page form can also be made the form of discount vouchers. (2) Event marketing Hold student party and reading activities. Contact the Universitys student union and several important regional organizations; hold a number of salon parties and school activities and this is helpful in raising quality to attract students and young consumers. When the time is ripe, we can also organize an activity with movement and life as the theme of the essay writing. (3) Service marketing Besides brand identity, service for clothing is also important to consumers. To do this, more personalized service is needed. Establish membership card. Members name is printed on the card, such as bank card. Membership card discount rate was not high, such as 9.8 fold. However, on the one hand, it can give consumers a sense of respectability, and on the other hand, it is easy for attendant to call the consumers. Especially if consumers and other people are together, and the attendants can publicly call him (her) Mr. (Miss), they will feel they are respected and welcomed. (4) Personalized service Put some promotional materials in the table, and the content of which is about the knowledge and stories of the Adidas. On the one hand, it can enhance the taste and the atmosphere, and on the other hand, it can increase the favorable impression of consumers. For many consumers who come together, we can explain the brand with specialized person. If they are interested, you can introduce the brand name, the origin and other relevant knowledge to them. 7.0 Financial Plan 7.1 Financial overview No. Name Amount ($A) 1 Rent 650,000 / year 2 Joining fees 200 00/ year 3 Decoration and reconstruction 60 000 4 Salaries 40,000 / month 5 Water and electricity 10,000 / month 6 Other costs 10,000 / month 7 Other charges 50 000 Figure 4 Financial overview 7.2 Device configuration No. Device type Name Quantity Unit price ($A) Total price ($A) 1 Business equipment Container 2 1200 2400 2 TV 2 6000 12000 3 Computer 2 4000 8000 4 Sofa 3 5000 15000 5 Cash register 2 3000 6000 6 Office Equipment Air conditioner 3 3000 9000 7 telephone 2 200 400 8 Fax machine 1 1500 1500 9 Printer 1 1500 1500 Total 18 55880 Figure 5 Device configuration expenditure

Wildlife-Conservation and Importance (India)

Conservation is the act of using and protecting resources properly. Catching animals, throwing garbage, and using and harnessing the different resources should all adhere to the proper way of conservation. Wildlife includes all non-domesticated plants, animals and other organisms. Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas including the most developed urban sites Importance for Wildlife Conservation * Maintains ecological balance & the organisms have their unique positions in food chains, food webs which keep ecological balance. * Wild life contributes to the maintenance of material cycles such as carbon and nitrogen cycles. * For improvement and progress in agriculture, animal husbandry and fisheries the genes from wild life preserved as gene bank are utilised in breeding programmes. * Wild life provides a number of useful products like food, medicine, honey, lac, wax, resin, etc. * Colourful birds, insects, beautiful flowers, trees make environment beautiful. Nature†¦ (Indescribable) Food, pets, traditional medicines Anthropologists believe that the Stone Age peoples and hunter-gatherers relied on wildlife, both plant and animal, for their food. In fact, some species may have been hunted to extinction by early human hunters. Today, hunting, fishing, or gathering wildlife is still a significant food source in some parts of the world. In other areas, hunting and non-commercial fishing are mainly seen as a sport or recreation, Many Amazon species, including peccaries, agoutis, turtles, turtle eggs, anacondas, armadillos, etc. are sold primarily as food. Others in these informal markets, such as monkeys and parrots, are destined for the pet trade, often smuggled into the United States. Still other Amazon species are popular ingredients in traditional medicines sold in local markets. The medicinal value of animal parts is based largely on superstition. Religion Many wildlife species have spiritual significance In different cultures around the world, and they and their products may be used as sacred objects in religious rituals. For example, eagles, hawks and their feathers have great cultural and spiritual value to Habitat destruction and fragmentation Farms sprawl across the landscape with paddocks. Media Wildlife has long been a common subject for educational television shows. National Geographic specials appeared on CBS beginning in 1965, The BBC natural history unit in the UK was a similar pioneer, the first wildlife series LOOK presented by Sir Peter Scott, was a studio-based show, with filmed inserts There are many magazines which cover wildlife including National Wildlife Magazine, Birds & Blooms, Birding (magazine), and Ranger Rick (for children). Tourism Fuelled by media coverage and inclusion of conservation education in early school curriculum, Wildlife tourism & Ecotourism has fast become a popular industry generating substantial income for developing nations with rich wildlife specially, Africa and India. Destruction The rate of extinctions of entire species of plants and animals across the planet has been so high in the last few hundred years it is widely considered that we are in the sixth great extinction event on this planet; the Holocene Mass Extinction. The four most general reasons that lead to destruction of wildlife include Overkill. Overkill occurs whenever hunting occurs at rates greater than the reproductive capacity of the population is being exploited. Hunting, fishing and so on, has lowered the competition between members of a population. However, if this hunting continues at rate greater than the rate at which new members of the population can reach breeding age and produce more young, the population will begin to decrease in numbers. Habitat destruction and fragmentation The habitat of any given species is considered its preferred area or territory. Many processes associated human habitation of an area cause loss of this area and decrease the carrying capacity of the land for that species. Examples of habitat destruction include grazing of bush land by farmed animals, changes to natural fire regimes, forest clearing for timber production and wetland draining for city expansion. Impact of introduced species The vast majority of species exposed to a new habitat do not reproduce successfully. Occasionally, however, some populations do take hold and after a period of acclimation can increase in numbers significantly, having destructive effects on many elements of the native environment. The Rattus Rattus is native to India, but it has spread to almost everywhere in the world. This rat has directly caused, or contributed to, the extinction of multiple wildlife species including a variety of birds, plants and other small mammals. They’re blamed for the incredible decline in seabirds on several islands, including many Hawaiian species Some introduced species (such as most of our food crops and pets) are beneficial. However, others are very damaging. People have moved species around the world for millenia, sometimes by accident, but often with considerable enthusiasm. English garden birds in New Zealand are merely quaint curiosities introduced by settlers wanting the familiar species of their former homes. Some introductions have been devastating — goats or rabbits on various islands, for example. Other introductions, such as those of genetically engineered organisms, present potential problems yet to be considered in any detail. Chains of extinction This final group is one of secondary effects. Large herbivorous animals such as the hippopotamus have populations of insectivorous birds that feed off the many parasitic insects that grow on the hippo. Should the hippo die out, so too will these groups of birds, leading to further destruction as other species dependent on the birds are affected. Also referred to as a Domino effect Wildlife of India The wildlife of India is a mix of species of diverse origins. According to one study, India along with 17 mega diverse countries is home to about 60-70% of the world's biodiversity. India's wildlife is both rich and varied. More than 4% of India's land is under forest cover- there are at least 90 national parks and 482 wildlife sanctuaries. The country is one of the 12 mega diversity areas in the world, in terms of animal. Many Indian species are descendants of taxa originating in Gondwana, to which India originally belonged. Peninsular India's subsequent movement towards, and collision with, the Laurasian landmass set off a mass exchange of species. Fauna the political boundaries of India encompass a wide range of ecozones—desert, high mountains, highlands, tropical and temperate forests, swamplands, plains, grasslands, areas surrounding rivers, as well as island archipelago. It hosts three biodiversity hotspots: the Western Ghats, the Eastern Himalayas, and the hilly ranges that straddle the India-Myanmar border. The region is also heavily influenced by summer monsoons that cause major seasonal changes in vegetation and habitat. India is home to several well known large mammals including the Asian Elephant, Bengal Tiger, Asiatic Lion, Leopard and Indian Rhinoceros. Some of these animals are engrained in culture, often being associated with deities. These large mammals are important for wildlife tourism in India and several national parks and wildlife sanctuaries cater to these needs. The need for conservation of wildlife in India is often questioned because of the apparently incorrect priority in the face of direct poverty of the people. Skins of various animals including the tiger in Kashmir However Article 48 of the Constitution of India specifies that, â€Å"The state shall endeavor to protect and improve the environment and to safeguard the forests and wildlife of the country† and Article 51-A states that â€Å"it shall be the duty of every citizen of India to protect and improve the natural environment including forests, lakes, rivers, and wildlife and to have compassion for living creatures. Recent extinctions Exploitation of land and forest resources by humans along with hunting and trapping for food and sport has led to the extinction of many species in India in recent times. These species include mammals such as the Indian /Asiatic Cheetah, Javan Rhinoceros and Sumatran Rhinoceros Many species have not been seen since their description. The Bengal Tigers in India, although they are threatened to extinction. Some species of birds have gone extinct in recent times, including the Duck and the Himalayan Quail Flora The Flora of India is one of the richest of the world due to a wide range of climate, topology and environments in the country. With about 47000 species of plant species, it occupies tenth place in the world. It is thought there are over 15000 species of flowers in India, which account for 6 percent of the total plant species in the world. [1] and probably many more species. Since ancient times, use of plants as a source of medicines has been the inherent part of life in India. There are more than 3000 officially documented plants in India that holds great medicinal potential. India comprises of seven percent of world's flora. India is divided into main eight floristic regions namely – Western Himalayas, Eastern Himalayas, Assam, Indus plain, Ganga plain, the Deccan, the Malabar and the Andamans. The classification and ranking of plants varies. Recent extinctions Kerala Legume Tree(1870, India) Arunchal Hopea Tree(1996, India)Nilgiri Holly –(1859, India)Karnataka Sapota(1900, India)Meghalaya Sterculia (1877, India)Courtallum Wendlandia(1997, India) Avi-faunas In India India is blessed with over 2000 species and sub-species of birds. The diverse birdlife of the forests includes large hornbills, serpent eagles and fishing owls, as well as the elegant national bird, the peacock. Waterbirds, such as herons, ibises, storks, cranes, pelicans and others, are seen not only in parks but at numerous special waterbird sanctuaries. These sanctuaries contain large breeding colonies, and are of great importance for the countless numbers of migrating birds which visit India annually. Reptiles In India Among the other wildlife are over 500 species of reptiles and amphibians, including magnificent king cobras, pythons, crocodiles, large freshwater tortoises and monitor lizards. A huge number of snake varieties, lizards and crocodiles account for the reptile count. Snakes include the deadly King cobras to the equally poisonous Kraits. Scorpions and insects are a plenty in this country. Major threats to wildlife Major threats to wildlife can be categorized as below: Habitat Loss: Fewer natural wildlife habitat areas remain each year. Moreover, the habitat that remains has often been degraded to bear little resemblance to the natural wild areas which existed in the past. †¢ Climate Change: Because many types of plants and animals have specific habitat requirements, climate change could cause disastrous loss of wil dlife species. A slight drop or rise in average rainfall will translate into large seasonal changes. Hibernating mammals, reptiles, amphibians and insects are harmed and disturbed. Plants and wildlife are sensitive to moisture change so, they will be harmed by any change in the moisture level. Pesticides & Toxic Chemicals: Pesticides are deliberately spread to make the environment toxic to certain plants, insects, and rodents, so it should not be surprising that other plants and wildlife are deliberately harmed at the same time. In addition many chemical pollutants are toxic to wildlife, such as PCBs, mercury, petroleum by-products, solvents, antifreeze, etc. †¢ Hunting and Poaching: Unregulated hunting and poaching causes a major threat to wildlife. Along with this, mismanagement of forest department and forest guards triggers this problem. †¢ Natural Phenomenon: Floods, earthquakes, volcanoes, lightning, forest fires

Surprises and difficulties

Life has always been filled with surprises and difficulties. Oftentimes, we are left to face these challenges alone. We then begin to think how much education has contributed much to the success of others. For this, I believe that my education as a young child has contributed much to who I am today. I believe that English was one of the many subjects that have helped shaped my future. At first, taking English classes served as a barrier at first, but then I have realized that the little things thought in English courses were important to one’s success.The course focused on topics, such as descriptive and narrative essays, comparing and contrasting, argumentations, and summarizations. I found the class to be well organized, with each subject planned carefully by the professors. I must admit that I was hesitant at first, for I thought that I would have a hard time learning the topics. I was wrong. It turned out to be relatively easy, although some topics were confusing. The prog ress I had with regards to learning the topics was surprising.I was able to learn how to express my feelings, emotions, and my opinions about things around me through writing. The use of different words was taught to us, which were clear descriptions of how we felt at a particular time. In addition to this, I have also learned how to be more confident about myself. I know at first, I found it difficult to neither stand in front of a big crowd, nor talk to people I was unfamiliar with.